Endorsed by the Royal Oman Police, the three-phase campaign will advocate for the use of child car seats. Public outreach activities will be implemented across a number of schools, hospitals, and shopping malls throughout Oman to raise awareness on protecting children. In addition, midwives will be offered specialized training on proper installation and provisions will be made to ensure that child seats are accessible and affordable. Finally, use of car seats will be re-enforced through company prescribed internal Human resources (HR) and Health, Safety, Security and Environment (HSSE) policies of participating energy partners, immediately impacting nearly ten thousand families. All this will be underpinned by a multi-media communications program that will focus on each aspect, including the importance of purchasing child car seats to fitting them correctly.
“We are incredibly grateful for the support of our energy partners. By bringing the best minds together, we can influence behavior and change the driving culture in Oman to protect our children, making our roads safer for future generations,” said Ali Al Barwani, CEO of ORSA. “Simply put, car seats save children. A child’s body cannot withstand the impact of a collision and therefore is more prone to injuries. Research shows that the only proven way we can protect our children is by putting them in properly fitted, purpose-made child car seats that are appropriate for their height, weight and age.”